| [Meet the CEO] Boram Lee of SolSpectrum | November 30, 2009 |
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What did you do before creating your company? I am also the CEO of Digital Oasis, the No.1 web agency & online marketing company in South Korea. The company has a many project experiences building in-stream solution, social network services and online properties for large enterprises such as Samsung and Toyota. What is your company¡¯s mission? SolSpectrum has a mission to Engage, Enrich, and Entertain. This means that users¡¯ engagement is maximized, users¡¯ web experience is more enriched and the most important thing, we want to entertain users with in-stream media leveraging the UniQube platform. Tell us what your company does? SolSpectrum¡¯s UniQube platform is a dynamic, in-stream ad placement platform that provides a unique advertising experience to enhance brand and product exposure across multiple mediums such as web, mobile, and TV. How did you get the idea for your company? Being the CEO of Digital Oasis, I have a unique opportunity to see market and user trends much sooner than most people. There was a realization several years ago towards the use of video, content, and social networking. How many employees do you have? How many developers? 12 employees including 5 developers. We are looking for developers and designers. Which platform are you building on? Why? We¡¯ve built out UniQube platform on Silverlight and .NET because we have a firm belief in the potential of Silverlight and wanted to create a solution that would allow us to fully showcase the Silverlight technology. Where do you see opportunities today in the Software/Internet area? An opportunity for a paradigm shift in the way we communicate and consume content is where I believe the next big wave is going to come from. Look at what Google is doing with Google Wave. Look at the popularity of Twitter and Facebook. These are all forms of a on-going paradigm shift towards new models of engagement on the internet. Do you have any advice for young Software entrepreneurs? Stay positive and focused on the goals you¡¯ve set out to achieve. Never lose that passion that made you jump into this game in the first place. And most importantly, don¡¯t be afraid to fail as we all have at one time or another. |
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