As digital video is now a mainstream medium, in-steam advertising is gaining popularity in South Korea.

The advertising market increased by more than 50 times in six years (1.1billion Won in 2003 to \55billion Won in 2008). A variety of in-stream ad products recently are being released including companion, player skin, and interactive pre/post-roll.   

For mobile and pc video, 70% of consumers prefer ad-supported models over consumer-paid models, according to an IBM study across 6 major international markets.

Also 67% of US consumers aged 25-34 and 75% of consumers aged 13-24 would "be willing to be exposed to online ads in exchange for free contents, according to a report from Deloitte.

SolSpectrum is going to enter into the market with UniQube, an in-stream ad placement platform. UniQube enhances brand awareness and customer engagement by integrating various interactive ad formats into video clips with relevancy and timing.

UniQube is providing advertisers with various in-stream ad formats including interactive PPL, Clickable player skin and companion with motion.

SolSpectrum's Alex Kim, VP of Sales/Marketing, said “We are constantly reviewing the various in-stream ad formats available and developing our UniQube platform to support them.”